About Us

This project is called 'Reframing Creativity,' which would normally sound odd, as creativity is a fundamentally timeless human activity, yet certain periods of time or circumstances do represent a genuinely unprecedented impact on many dimensions of human behaviour, including everyday creativity and how creative people go about their work.  

We are currently analyzing this crucial aspect of humanity in the context of the Covid-19 pandemic. Our goal is to investigate how creators were affected by the global outbreak, how they adapted when their work dynamics were disrupted by the new norms and regulations, how they navigated their creative self-identity in a moment of unprecedented strain, and how we can be better prepared for similar future crises. 

The project is run by the Creativity Everything lab at Toronto Metropolitan University, and you can learn more about our team here!

This research has been approved by Toronto Metropolitan University Research Ethics Board (REB 2020-460), and is funded by an Insight Grant from the Social Sciences and Humanities Research Council of Canada and additional funding from TMU.